Looking for candidate with Bachelor's degree and 10-15 years in credit card marketing, partner relationship, direct-to-consumer, B2C experience.
Day to day management of the Bank of America ("BAC") credit card marketing relationship, interfacing and collaborating extensively with Sallie Mae card team. Responsible for marketing strategy development for existing cardmembers and Upromise prospects. Work with BAC and internal teams to identify and execute card marketing strategies to drive high penetration of the Upromise member base and active, engaged cardmembers. Product management responsibilities in the areas of new product development and product/functionality innovations. This individual will interface extensively with various internal departments including sales channel execution, technology, operations, creative, legal, finance and customer care, and will maintain positive, productive relationships with card partner to continually problem solve, innovate and optimize revenue generating opportunities. Position requires an individual with a minimum of 7 years card marketing experience and 10 years overall business experience. This individual should enjoy working in fast paced, entrepreneurial environments, and have excellent communication and analytical skills.
Large Partner Marketing
This Director will also oversee Marketing activities for 1-3 other large strategic partners (Dining and Grocery partners). These partners are heavily correlated to card success and should be managed together. All job responsibilities associated with this portion of the job are similar to the support required for the credit card relationship.
1. Marketing Strategy & Support 50%
a. Develop annual card marketing plan for both acquisition and existing cardmembers
leveraging multiple channels (email, direct mail, web)
b. Work with data analytics to identify market and product segmentation opportunities
c. Work across cross-functional departments to execute marketing plan and identify new
marketing opportunities
d. Identify and manage technology integration projects to drive marketing optimization
2. Partner Management 15%
a. Support Sallie Mae in the management of contractual related activities including amendments, monitoring and enforcing contractual requirements, third party service providers, invoicing, reporting, etc.
b. Support Sallie Mae in the resolution of relationship and strategic issues interfacing at various levels and within various departments of both the Upromise, Salle Mae and card partner organization
c. Primary Upromise internal contact point for issues related to customer care, forecasting, revenue results, and invoicing
3. Product Development, Management & Project Work 15%
a. Develop new card products, features of existing products or new functionality to optimize marketing opportunities
b. Justify projects via cost/benefit analysis; participate in internal prioritization discussions and represent/justify partner related projects to senior leadership team
c. Spearhead new projects and act as "business owner" working closely with Business Analysts and Project Managers
d. Coordinate all product development/project management processes internally and externally with partner
4. Analysis/Reporting 10%
a. Develop analyses on program performance and revenue implications
b. Interface with finance on all monthly revenue recognition activities
c. Evaluate internal and external reporting to develop new and/or modified strategies to help achieve revenue objectives
5. Manage staff 10%
a. Hire and develop staff members; one to two direct reports
b. Delegate work as needed to staff
1. Day to day decisions on relationship, marketing strategy and tactics, the severity of which may or may not be subject to supervisory and/or Sallie Mae review. Decisions can have a direct impact on revenue, relationship, member experience.
2. Development of products, or enhancements to existing products, subject to supervisory review and ultimately subject to senior leadership team review for overall company project prioritization. The majority of projects have revenue, member experience or compliance related impact.
3. Revenue tracking, not subject to supervisory review. Must keep senior team abreast of program performance against plan and help identify areas that require additional focus and support.
4. Problem solving, issue resolution related to card program (feeds, functionality, customer service, compliance), majority not subject to supervisory review unless significant contractual and/or project prioritization implications.
Contact me at kimberly.hughes@rightthinginc.com to apply!
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