Associate Channel Manager - Showrooms - Kohler Wisconsin

Seeking a candidate with a Bachelor’s degree or MBA, 4-6+ years in sales, marketing, and merchandising, branded retailer experience, and budget and/or P&L experience. A successful candidate will have created, designed, and implemented successful marketing/merchandising plans and will be metrics-driven.

Responsible for executing tactics and strategic marketing activities to drive traffic and sales within North American showrooms. This includes the development of: local marketing, advertising, and public relations plans for the top 20 MSAs in alignment with national efforts. Responsible for coordinating co-op spending in collaboration with distributor partners, Field Sales, and Communications. This role is responsible for the launch, implementation, and administration of these programs.

HOW YOU WILL CONTRIBUTE
• Properly present and protect the Kohler brand in the showroom channel.
• Coordinate local marketing and advertising plans by MSA fully utilizing promotional and advertising co-op to drive showroom traffic.
• Work with Digital team to create business-to-consumer marketing including social media focused on driving showroom sales.
• Work with Communications to develop templates for direct mail as well as print and on-line advertising.
• Work with Facilities Engineering on mapping to understand demographic and marketing opportunities.
• Serve as a liaison between sales and product management. Work with product management to analyze and evaluate the performance of product categories.
• Work with Product marketing on incentives, programs, and in-showroom promotions.
• Provide analyses and evaluations of performance of initiatives, trends, potential demand, and competition, making recommendations to increase sales.
• Plan, forecast, and implement marketing programs and promotions for the showroom channel that align with major wholesale initiatives and strategic plan.
• Develop strategies and support programs to increase penetration of Kohler products to include pricing, marketing programs, and communication pieces.
• Provide Product Management with ongoing analyses and evaluations of performance of initiatives, trends, potential demand, and competition, making recommendations to increase sales.
• Provide guidance and assistance to sales associates to promote Kohler products in accordance with established objectives.
• Develop collateral materials and display programs needed in the launch of new products.



MINIMUM REQUIREMENTS - WHAT YOU NEED TO QUALIFY
• Requires a Bachelor’s degree in marketing or related field. MBA/MS preferred
• 6+ years of prior experience in sales, marketing, channel management, and/or product development with progressively more responsibility and a track record of results are required
• At least 1-year experience with P&L and/or budgeting is required and previous supervisory or coaching experience preferred
• Must possess a keen analytical mind, be strong on planning, detail, and accuracy, and be a demonstrably creative thinker
• Must possess substantial skills in written and oral communication with all levels of management and with outside contacts
• Travel to trade shows, and customer visits as needed, approximately 25%

Contact me with a resume to apply - kimberly.hughes@rightthinginc.com