Associate/Channel Marketing Manager – Builder Kohler, WI

Seeking candidate with Bachelor's degree B2B/B2C marketing & builder channel experience.

Develop short and long-term marketing strategies targeting the builder industry in support of K&B business objectives
• Create impactful and competitive programs that drive growth through the builder channel
• Assess and develop the tools needed by builder channel to specify and buy Kohler products
• Develop and maintain annual marketing calendar including trainings, communications/advertising plans, and key product launch activities
• Provide ongoing analysis of competitive landscape – including benchmarking channel programs, pricing, and market segment identification
• Maintain database of top customers and prospects, and develop and maintain progressive relationship with each
• Act as lead corporate contact for key industry associations
• Develop effective CRM strategies and activities



MINIMUM REQUIREMENTS - WHAT YOU NEED TO QUALIFY
• Bachelor’s Degree
• Minimum five years marketing experience in B-to-B and/or B-to-C markets
• Previous builder channel experience



SKILL PREFERENCES – HOW YOU CAN STAND OUT
• Analytical rigor
• Strong planning, detail and accuracy in work
• Strong business acumen
• Creative thinking
• Strong communication and presentation skills

Contact me with resume to apply - kimberly.hughes@rightthinginc.com