Senior Market Analyst - E Commerce Kohler, WI

Seeking a candidate with a Bachelor’s degree and 3+ years of experience in digital marketing/ecommerce with consumer products and strong Microsoft Excel skills as well as customer facing skills. This role will engage and drive third-party sales of Kohler and Sterling plumbing brands with e-tailers. Seeking an analytical individual that will own the digital marketing reporting and analysis and contribute to a quality customer experience.

Under limited supervision from the Channel Manager - E-Commerce, the Senior Market Analyst is responsible for conducting comprehensive and detailed marketing analysis and persuasively making recommendations based on those results. This would involve developing and compiling layers of in-depth analytics to help drive business in the online sales channel. In addition, this associate will engage and drive sales with third-party e-tailers selling KOHLER & STERLING plumbing products online. This position will be highly customer oriented with the expectation be effective in communicating with customers on a very regular basis.

The ideal candidate will have exceptional people skills with the ability to communicate effectively both verbally and written. Candidates must possess a keen analytical mind, be strong on planning, detail and accuracy and be a creative thinker. This is a highly visible role within the Kohler Company in a growth channel that has dedicated resources for continued expansion. This role will give the right candidate an opportunity to grow the scope of the role.

Join KOHLER in a Market Analyst role and have the opportunity to take a new role and make it your own! You will have a direct impact on the business by utilizing analysis to create and enhance e-commerce opportunities for the KOHLER brand.

HOW YOU WILL CONTRIBUTE
• Provide expert business and marketing analysis in all phases of marketing processes by providing reports and recommendations that capture a clear picture of the competitive environment and market share.
• Liaise between KOHLER Authorized E-Tailers and Kohler associates, including account management, promotional planning and sales reporting.
• Develop, analyze, and maintain statistics obtained from trade publications, government reports, competitive price sheets, visits to distributors and trade shows, etc. showing trends and conditions based on sales.
• Maintain continuous awareness of competitive products, pricing, performance, and market share including trends in product design, architecture, interiors, living environments, etc. for the purpose of recommending product continuance or modifications, market potential, etc.
• Recommend revision to existing or new programs based upon thorough studies to obtain justification for their introduction. Utilize Branch, Sales Administration, Sales and Service, Engineering, Market Research, etc. personnel to assist in justification.
• Analyze performance of online sales channel in terms of profitability, volume contribution, and its potential, and recommend marketing programs to grow sales in this channel.
• Collaborate with internal teams to drive product assortment, and content development and syndication with Kohler authorized E-Tailers.
• Work with distributor partners who supply E-Tailers with new product pricing and availability.
• Maintain continuous contact with end customers, sales, and distributors to keep Kohler apprised of market conditions.
• Maintain awareness of legislation, trade group agreements, federal, state and local codes, etc. that may affect sale of products online and recommend the necessary action.
• Compile information and statistics on various subjects that affect the marketing or products, general economic conditions, and changing buying patterns. Prepare summaries of relevant data for distribution to appropriate managers.
• Participate and assist the managers in planning, developing, and implementing trade shows, conventions, and meetings.
• Actively participate in seminars, professional organization meetings, trade shows, etc. to keep abreast of new marketing concepts or other developments germane to the function.
• Demonstrate appropriate level of competency in the following areas: Drive Continuous Improvement, Set High Standards of Performance, Leadership, Teamwork, Communication, Business Acumen, Management of Self, Management/Development of Others, Focus on the End Customer, and Build Trust.

MINIMUM REQUIREMENTS
• Bachelor’s degree is required.
• Minimum of three years experience in marketing with progressively more responsibility and a track record of results is required. Candidates with an MBA and no professional marketing experience may be considered in lieu of required work experience.

PREFERRED REQUIREMENTS
• Degree in marketing, business or related degree is preferred.
• Experience with e-commerce is strongly preferred.
• Advanced knowledge of Excel.

SKILL PREFERENCES – HOW YOU CAN STAND OUT
• Maintain a high level of accountability and ability to execute complex projects
• Display initiative to remove obstacles.
• Demonstrate high-level presentation/communication skills.
• Work across functional areas to see the “big picture.”
• Set strong examples through work product, attitude, technical skills, and project management tools/philosophies used.
• Function as a leader in all facets of analyst position.
• Understand channels of distribution and own communication to the customer.


For application instruction please contact kimberly.hughes@adp.com