Associate Channel Manager - Integrated Marketing Planning - Kohler Wisconsin

Seeking candidate with 5 years marketing, advertising, analyst, channel marketing, product development experience. Prefer MBA, P&L, sales, strategic marketing.
Under limited supervision, the Associate Channel Manager is responsible for strategic marketing activities and executing tactics. This would involve developing and implementing marketing strategies, programs, and promotions targeted at Kohler’s customer base. The Associate Channel Manager is responsible for identifying customer needs and business opportunities within the assigned channel and developing programs for customers and consumers to drive sales through the assigned channel. To be successful the incumbent must be strategic, creative and have the ability to follow through with flawless execution. This position will have direct contact to sr. management within the Kohler organization and will be expected to consistently present marketing plans to the executive level. This is an opportunity to present your skills and provide exposure to all levels within Kohler as well as across functional areas. The ideal candidate will possess a keen analytical mind, have strong planning, detail and accuracy and be a demonstrably creative thinker. The Associate Channel will also be required to travel 30% of the time to trade shows and various customer sites as needed.



HOW YOU WILL CONTRIBUTE
• Properly present and protect the Kohler brand in the assigned channel.
• Develop merchandising and point of purchase material that drives sales and is “on brand”.
• Plan, forecast, and implement marketing programs and promotions for the channel. Include special promotions, buying opportunities, rebate programs, and ongoing support programs for product categories and market segments
• Serve as a liaison between sales and product management. Work with product management to analyze and evaluate the performance of product categories.
• Understand trends, potential demand, and competition; make recommendations to develop and introduce new products that increase sales.
• Monitor the success, impact, and contribution of all programs, and communicate this information to management on a timely basis.
• Develop strategies and support programs to increase penetration of Kohler products to include pricing, marketing programs, and communication pieces.
• Develop annual business plan for the assigned channel.
• Monitor competitor promotions for each product group. Apprise product management of competitor activities and changes in the marketplace.
• Provide Product Management with ongoing analyses and evaluations of performance of initiatives, trends, potential demand, and competition, making recommendations to increase sales.
• Provide guidance and assistance to sales associates to promote Kohler products in accordance with established objectives.
• Drive comprehensive category management strategy across all product categories and channels to increase consumer brand satisfaction and awareness and overall product sell-through performance.
• Develop collateral materials and display programs needed in the launch of new products.
• Coordinate and contribute to the establishment of the policies and guidelines to support long-term objectives.
• Actively participate in seminars, professional organization meetings, trade shows, etc. to keep abreast of new marketing concepts or other developments germane to the function.
• Demonstrate appropriate level of competency in the following areas: Drive Continuous Improvement, Set High Standards of Performance, Leadership, Teamwork, Communication, Business Acumen, Management of Self, Management/Development of Others, Focus on the End Customer, and Build Trust.




MINIMUM REQUIREMENTS - WHAT YOU NEED TO QUALIFY
• Bachelor’s degree in Marketing or related field required.
• Minimum five years’ experience in marketing, channel marketing and/or product development is required. Equivalent experience in a marketing or sales role within Kohler Company may be considered.


SKILL PREFERENCES – HOW YOU CAN STAND OUT • MBA is preferred.
• P&L experience is preferred.
• Experience with sales is preferred.


Apply online here: Associate Channel Manager - Integrated Marketing Planning:

Contact me at kimberly.hughes@rightthinginc.com