The Product Manager-Toilets and Bidets is responsible for complete
management of the assigned products from creation of new products through their
removal from the product line and will act as the guiding light for the Toilets
and Bidets business line. Decisions made on products produced, manufacturing
capacities, marketing strategies and new products will be largely influenced by
the data and analysis generated by and recommendations made by the Product
Manager.
This position is also responsible for planning and directing the company’s
short and long-range marketing programs as well as develop plans and programs,
for Plumbing America, wholesale marketing programs, pricing and product line
development. The Product Manager will functionally direct the product line
promotional activities of branch sales personnel and in addition will coordinate
and work closely with all headquarters departments, including Sales,
Advertising, Materials, Forecasting, Operations, Engineering, Accounting, Legal
and Industrial Design. This position is expected to operate as the
recognized central authority on all marketing matters related to Toilets
and Bidets and will be responsible for development and implementation of
enduring objectives related to product line development with management
objectives, both long- and short-term, and develop strategies necessary to
achieve objectives over specific time spans.
The ideal candidate for this role will have a heavy analytical background,
experience with new product development (NPD) and will be able to lead with
persuasion. This is a highly visible position within Kohler and will afford the
right candidate an opportunity to work with the biggest product category in the
company, excellent upward mobility and a high level of exposure to cross
functional teams including executives involved in the NPD process.
Responsibilities include:
· Develop long-term marketing plans for assigned product lines.
Incorporate sales, advertising, research and promotional efforts required to
meet current and projected market objectives.
· Prepare annual marketing plans for assigned products, including
market strategy, incentive promotions, sales forecast, projected market
penetration and budget estimates.
· Develop short-term product marketing programs to obtain business
in line with product sales forecasts and profit objectives.
· Manage product prices, terms of sale and discounts recognizing
our objectives and our competition.
· Develop “Authorized Corporate Transaction” reports for new
product introduction.
· Develop a personal expertise on assigned product markets
including a complete intelligence file on competitors’ products, pricing, field
activity, customer service channels of market distribution and end user
preferences. Become familiar with product materials, manufacturing, packaging,
transportation and promotions.
· Lead new product development planning and projects as marketing
member of cross functional team.
· Review and approve engineering change requests to products.
· Develop plans for introducing and discontinuing products in line
with the marketing group’s long-range market objectives.
· Coordinate the development of effective packaging, advertising,
sales and incentive programs, sales displays, trade show displays, and publicity
programs.
· Provide Product Engineering with market preference and trends on
products considered for development or redesign.
· Maintain high level of communications with branch
personnel.
· Relate and recommend changes in established market distribution
and strategy as necessitated by market and consumer preferences.
· Provide Materials operations with information on specific changes
in product demand so production and inventory levels can be adjusted
accordingly.
· Ensure the preparation and distribution of product bulletins,
installation instructions, technical publications, general literature and
promotional material.
· Coordinate the interpretation of plumbing codes and distribution
of this information to the field sales organization.
· Seek legal advice from corporate counsel to ensure propriety of
pricing mechanism, trademarks, product labeling, policies and contractual
agreements.
MINIMUM REQUIREMENTS
· Bachelors Degree in Marketing or Business. MBA/MS preferred
· Minimum four years of experience in product management with
progressively more responsibility and a track record of results. Candidates
must be able to work in the U.S. without sponsorship for an indefinite amount of
time. Ideal candidates will have work experience in a similar industry.
SKILL PREFERENCES – HOW YOU CAN STAND OUT
Analytical rigor
Strong planning, detail and accuracy in work
Strong business acumen
Creative thinking
Strong communication and presentation skills
Strong ego resilience
Excellent presentation skills to both internal and external customers
New Product Development
Send a resume and summary of qualifications to apply:
kimberly.hughes@rightthinginc.com
kimberly.hughes@rightthinginc.com
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